Mascoma Bank to Drop Native American Logo


Centuries after he is believed to have lived and more than 50 years after he was adopted as the symbol of Mascoma Bank, Chief Mascommah will disappear from the Upper Valley. The Lebanon mutual bank will no longer use as its logo an image that depicts the chief of the Squakheag Native American tribe spearfishing from a canoe.

The change accompanies an across-the-board program to update Mascoma Bank’s marketing materials that will encompass a newly designed abstract logo and color scheme. The aim is to position the bank as a certified “B Corporation” emphasizing Mascoma’s social responsibility and commitment to the community.

A silhouette of Chief Mascommah, whose Squakheag tribe was part of the Abenaki nation, has been Mascoma Bank’s logo since the 1960s.

Read the full article by John Lippman in the VTDigger, picked up from the Valley News.

More from Mascoma Bank on their name origins here.

Note: I would take a good deal of this background with a grain of salt.


Hartford Historical Society to Honor Abenaki Tribe

historic french depiction abenaki couple

After a year’s hiatus, Abenaki and Indigenous Peoples Day is returning to White River Junction. The celebration, hosted by the Hartford Historical Society, aims to honor Vermont’s earliest known residents who lived in the area well before Vermont, or the United States for that matter, was ever thought of. It will take place on Saturday from 11 a.m. to 5 p.m. at Lyman Point Park in White River Junction. Admission is free.

Among the attendees will be Jeanne Brink, whom Martha Knapp, director of the Hartford Historical Society Museum, described as “a respected elder,” of the Abenaki tribe. Brink also teaches the Abenaki language. “The language is really getting big now that the Abenaki are starting to come out and get recognized,” Knapp said. Brink also teaches basket-making, and three of her students, Emily, Megan and Valerie Boles, will be there with her to demonstrate their skills.

Read the full story by Liz Sauchelli in the Valley News.